There are easier paths in life than launching a watch company, but that’s exactly what Founder & Stührling Executive Officer, Chaim Fischer, decided was his calling. By starting at the top with an elite team of first-rate watchmaking legends, Fischer laid the groundwork of a timepiece on par with greats Brands. Now,15,000,000 watches later, Fischer’s dream has come to fruition..

Most brands are quick to say that they pack the most value for the lowest price, but few are willing to walk the walk to back up that claim. Founded on the idea that everyone deserves to experience luxury, we put our personal spin on automatic and quartz watches for men and women to provide every wrist with a beautiful and affordable timepiece.

With over fifteen years in the watch industry, Stührling’s catalog offers timeless design aesthetics in our aviator watch and dive watch collections, along with a bevy of complications across mechanical, automatic, quartz, and even tourbillon watch movements. If you’re looking for a striking moonphase watch, stylish women’s skeleton watch, or even a dapper men’s pocket watch, our selection has designs suited to meet your needs—just ask our international fan base that found their perfect timepieces with us.